For the 2017 Spring/Summer French Touch Collection lookbook, Joogii teamed up with Los Angeles-based Studio Mim Interiors to develop the interior backdrop for the iridescent furniture and accessories collection. 

Photographed at the Brother and Sister House designed by Anonymous Architects located in the hills of Mount Washington in Los Angeles, the concept for the lookbook is the theory of harmonic tension and how a musician can add notes to chords to enrich their sound. 

Studio Mim Interior’s aesthetically serene textiles and materials including Gioia Venatino marble, mohair, cast concrete and leather served as a melodic arrangement for the prismatic color-reflecting French Touch collection, developing an environment rich with luminosity.

Project Team:

Product: Joogii
Interiors: Studio Mim Interiors
Photography: Damian James